Creating a successful website is not just about designing something that’s visually appealing. Our main task as web designers is to make sure the website is meeting, or exceeding, its intended goals. We haven’t been awarded projects by some of the largest companies in the world just by designing beautiful websites. We’ve spent years studying the affects of colors, styles, placement, and text, as well as created hundreds of conversion rate optimization tests to understand what works to achieve the individual site’s expected results, including product sales, lead generation, and email marketing list signups. We spend a tremendous amount of time understanding the needs and expectations of a website before embarking on a creative path. Function is the key to any website’s success; a beautiful design is just the icing on the cake.

Potential customers can find your website on multitudes of devices and
screen sizes.

While some companies opt for a separate website that displays better on smaller phones and tablets, a much better approach is to construct a single website that’ll shape itself to the screen size it’s being viewed on. This results in a lower cost to you and a better experience for your visitors.

Google will actually rank your website higher in its search engine if your website is mobile friendly.

Start with a reputable, robust e-commerce framework. Mix in tried-and-true approaches to engage customers. Add a layer of beautiful, compelling design. You have yourself a selling powerhouse that drives in more sales.